What is a Whiteboard Video?

A whiteboard video is a low budget, high impact, advertisement or info graphic explainer video traditionally using a whiteboard, camera, and stop animation, to deliver information and or a message to target audiences.  In recent years whiteboard videos have evolved, becoming digital animations that are even quicker and more cost effective to produce. Used by companies, organisations and individuals, whiteboard videos are commonly found on social media and are an excellent method to generate buzz and deliver substantial amounts of information quickly, in a visually appealing way.

What’s in a Whiteboard Video?

Whiteboard videos are an effective medium for delivering your product, message, or cause. Consisting of rudimentary drawings and colours, whiteboard videos are short scripted messages that are informative, entertaining and thought-provoking. Usually on a white background, a whiteboard video is a visually appealing canvas that is implementable into any website, or advertising campaign. Whiteboard videos are scalable, and though typically quite simple, can be used to create elaborate and visually striking presentations.

Who Uses Whiteboard Videos?

From global logistics companies like UPS, to human rights advocates, to children presenting their science fair projects, whiteboard videos are everywhere! They are used as tutorials, to raise awareness, for crowdsourcing proposals, even as love notes. Whiteboard videos are an efficient way to explain and promote products and services, as well as gain conversions, by comparing your products and services to competitors.

Where are Whiteboard Videos Seen?

Whiteboard videos are particularly useful on sites like Facebook, where videos play automatically without sound. The appealing and straightforward visual style is a terrific way to silently attract interest to your video, and draw viewers into watching it in full and exploring your brand. On YouTube and other media sharing platforms, whiteboard videos are commonly used by users in tutorials, as well as way to promote their political platforms. They are also used by advertisers, played before and after user videos. Company portals often use whiteboard videos as explainer videos to promote their product or service, teach users how to use their products, or portray a vital message to users.

Are Whiteboard Videos Right for Me?

When crowd funding, a whiteboard video is an effective means of presenting your brand to potential investors and generating buzz about your product or service. Used by charitable organisations or political platforms, whiteboard videos are perfect for delivering both vital information and heart-wrenching messages. Whiteboard videos are a great way to introduce in-depth knowledge in an understandable way to a broad audience. Whiteboard Videos’ cheap production cost, professional and crisp appearance, and short creation time, make them an appealing method for anyone. Whether you are a student presenting a report, a start-up marketing a service, or a charity delivering a message, a whiteboard video’s straightforward, but professional, format could give you the edge you need to succeed!

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